Our Story

It all began in 2004. Joe Echo-Hawk was 20 years old and had a pivotal day. He was living in LA playing in a slightly terrible rock and roll band that on this particular day had broken up. He was sitting on a curb next to his motorcycle outside of Little Ceasars eating a $5 Hot-N-Ready when his phone rang. It was a friend from high school asking if he wanted to come to Alaska in a month and work on a fishing boat. Considering Joe’s prospects were basically the Hot-N-Ready in front of him, it was an easy yes.
The summer was filled with adventure and salmon and by the end of the summer Joe had covered the expenses of plane tickets, fishing gear, licenses and food and came home with a few hundred dollars for his efforts. But, he had started to learn about fishing and the draw that the lifestyle offered and he was back up there the next summer and each summer for the following 16 years.
After 5 years of working as a crewman for friends, Joe found a one-sentence ad on Craigslist advertising the sale of a small fishing operation. The lead turned out to be a great little operation next door to the friends he had learned to fish with and Joe started fishing for himself in 2009. Friends and family asked for salmon to be brought home and that was the start of Kwee-Jack Fish Co.
Fast-forward to today… Joe rarely eats Hot-N-Readys and has zero motorcycles but has a wonderful wife and two young boys. Kwee-Jack runs off of the efforts of friends and family. We are lucky to have the greatest customer base we could ask for who thank us every time they pick up their orders. It gives us so much satisfaction to know we get to offer a sustainable wild food that is truly healthy and nutritious.
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